The Marlboro Man is "the most influential character who never lived," according to a book by that title released yesterday.
That's a big deal, considering Marlboro's first attempt at marketing was a flop. Originally marketed as a women's cigarette, early taglines included "Mild as May," and the brand was once endorsed by Mae West. Thanks to marketing geniuses, however, the Marlboro Man was born and our lungs have paid the price ever since.
Kids: cigarettes are not cool.